Mumford & Sons - Babel Album ( Front and Back covers)

Front

- All different types of flags in the back may connote that this genre of music may appeal to all types of people.

- The title at the bottom of the cover is in a traditional style font which connotes a traditional style of music and is also rather unique which is used as anchorage as the title will stick with the audience and can be easily identified in the future.

- The colours within the cover are rather bright and lively which connotes that their style of music is also rather lively which is convential for folk music.

- The positioning of the namd is rather contrasting to the people in the background as they have been edited with a blur effect which suggests that their music s fast and lively, whereas tthe bands calm attitude denotes that they are actually calm and shows their natural state.

- The clothing of the band members is rather unique and nomal within the folk industry as they are wearing smart/casual clothing whilst also looking rather rugged with their beards which is common with most folk bands.

- The suitcases in the background convey the idea again that people from all over the world may be interested in their music as suitcases often connote travel and long distances.

- The simplicity of the bands clothing also shows how music comes before image as they are selling the natural image of their msuic rather than trying to portray themselves as objects, which is typical for other genres such as pop, rap and RnB.

- The trasitional style of the builidng in the background again reinforces the idea that their music is simple and original.

- The colour of the font used makes reading the title much easier and is bold which catches the audiences attention whilst not distracting them from the rest of the cover.

- As the text is the same font as their frst album, it shows how Mumford & Sons have a house style which is distinctive and is easily recognisable if seen on a shelf or TV.

- As they are a British band and the album was released in 2013, the bunting in the background reaches out to a British target audience as the bunting connotes patriotsm due to such a patriotic year.

- The camera angle used is a long shot and places the band in the centre which automatically shows their unity and friendship which allows for the audience to attach to them; along side their positioning as two of the artists use an indirect mode of address by not looking right at the camera but look relaxed which allows for the audience to have a feel for the band.

- The two artists on the left use direct gaze which catches the audiences attention and creates a connection with them.

- The use of blurring the people behind and using natural lighting is cleverly used to reinforce the nedd of focusing on the band itself rather than the scenery as they easily stand out.

Back

- The spine of the album is shown as a cream background with black font displaying the album name & band name which makes it much more appealing if seen on a shop shelf.

- The font used on the spine is the same as the front which shows the bands house style as well as enforcing the text as a symbol for the band.

- The recording & distribution logos are shown in the bottom right corner which conforms to all styles of albusm, yet they have been modified to match the album style, thus being turned white.

- The use of the window in the background enforces the front cover as they seem to be the same house, yet they are totally different as the front is the superficial idea of the album yet the back gives information about what the album consists of (songs, copyright information, etc.) which denotes the fact that most buildings don't reveal the whole picture.

- The style of the tracklist shows the songs within white boxes which may connote the building blocks of the house behind as well as suggesting that it will be essential in your home as well.

- The font & colour of the tracks are all following the simple house style, yet some of teh tracks are in bolder writing than others, which, along side the organised approach of the rest of the album makes it look smart & clear.