Front
- The
cover suggests that their album is simple and sets off a relaxing vibe due to
the vintage and clean scenery, which may contrast to the typical ideology of
folk bands being rugged in rural areas.
- Due to
the relaxing scenery and having the band stood in a shop window in a plain and
solitary town, ideas of a calmer genre are brought to mind which is true in
comparison to other genres such as Rock or Pop.
- The
boldness of the shop colour among neighbouring darker shops connotes that this
band is unique and stands out among the rest.
- The
title font is unique and is very identifiable as Mumford and Sons as it is
their house style and is used in their other album 'Babel' which means that it
is becoming an image for them.
- There
are also clear distinctions between the album title and band name which makes
it much easier for the audience to distinguish between them.
- The
lighting seems natural making the band seem much more real; which is also used
along side the fact that they are stood in a shop window which brings to mind'
What you see is what you get' thus showing they are not a fake band and they
give and show their all.
- The way
the bands fashion is portrayed also connotes that the band are connected to
folk due to the generic items such as checker shirts, cowboy hats/trilby's and
waistcoats.
- The
fashion also connotes that the band are a modern twist towards folk music as
some members are wearing plain white shirts, accompanied by a cowboy hat, which
does not conform to a generic folk stereotype.
- The instruments on display are also extremely
generic as most folk music consists of banjo's and acoustic guitars. Also as
they are shown on the cover it shows that the band are more focused on selling
the music as it is important to them as well as giving the audience some more
knowledge of what to expect.
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